I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain....[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.
Niccolo MachiavelliIt is necessary that the prince should know how to color his nature well, and how to be a hypocrite and dissembler. For men are so simple, and yield so much to immediate necessity, that the deceiver will never lack dupes.
Niccolo Machiavelli