Princes should delegate to others the enactment of unpopular measures and keep in their own hands the means of winning favours.
Niccolo MachiavelliI hold it to be of great prudence for men to abstain from threats and insulting words towards any one, for neither the one nor the other in any way diminishes the strength of the enemy; but the one makes him more cautious, and the other increases his hatred of you, and makes him more persevering in his efforts to injure you
Niccolo Machiavelli