For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Niccolo MachiavelliOne of the great secrets of the day is to know how to take possession of popular prejudices and passions, in such a way as to introduce a confusion of principles which makes impossible all understanding between those who speak the same language and have the same interests.
Niccolo MachiavelliAnd if, to be sure, sometimes you need to conceal a fact with words, do it in such a way that it does not become known, or, if it does become known, that you have a ready and quick defense.
Niccolo MachiavelliWe must distinguish between those who depend on others, that is between those who to achieve their purposes can force the issue and those who must use persuasion. In the second case, they always come to grief, having achieved nothing; when, however, they depend on their own resources and can force the issue, then they are seldom endangered.
Niccolo MachiavelliIt is a true observation of ancient writers, that as men are apt to be cast down by adversity, so they, are easily satiated with prosperity, and that joy and grief produce the same effects. For whenever men are not obliged by necessity to fight they fight from ambition, which is so powerful a passion in the human breast that however high we reach we are never satisfied.
Niccolo Machiavelli