A wise prince will seek means by which his subjects will always and in every possible condition of things have need of his government, and then they will always be faithful to him.
Niccolo MachiavelliThus it happens in matters of state; for knowing afar off (which it is only given a prudent man to do) the evils that are brewing, they are easily cured. But when, for want of such knowledge, they are allowed to grow so that everyone can recognize them, there is no longer any remedy to be found.
Niccolo MachiavelliSometimes it has been of great moment while the fight is going on, to disseminate words that pronounce the enemies' captain to be dead, or to have been conquered by another part of the army. Many times this has given victory to him who used it.
Niccolo MachiavelliA man who is used to acting in one way never changes; he must come to ruin when the times, in changing, no longer are in harmony with his ways.
Niccolo MachiavelliWhoever takes it upon himself to establish a commonwealth and prescribe laws must presuppose all men naturally bad, and that they will yield to their innate evil passions as often as they can do so with safety.
Niccolo MachiavelliThe reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt.
Niccolo Machiavelli