I hold it to be of great prudence for men to abstain from threats and insulting words towards any one, for neither the one nor the other in any way diminishes the strength of the enemy; but the one makes him more cautious, and the other increases his hatred of you, and makes him more persevering in his efforts to injure you
Niccolo Machiavelli....nothing is so unhealthy or unstable as the reputation for power that is not based on one's own power.
Niccolo MachiavelliFor the great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are.
Niccolo Machiavelli