Sometimes it has been of great moment while the fight is going on, to disseminate words that pronounce the enemies' captain to be dead, or to have been conquered by another part of the army. Many times this has given victory to him who used it.
Niccolo MachiavelliWhen they remain in garrison, soldiers are maintained with fear and punishment; when they are then led to war, with hope and reward.
Niccolo MachiavelliThat prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided it is well known that he is an excellent man and revered by his people, he can only be attacked with difficulty.
Niccolo MachiavelliWhen men receive favours from someone they expected to do them ill, they are under a greater obligation to their benefactor.
Niccolo Machiavelli