A prince must not have any objective nor any thought, nor take up any art, other than the art of war and its ordering and discipline; because it is the only art that pertains to him who commands. And it is of such virtue that not only does it maintain those who were born princes, but many times makes men rise to that rank from private station.
Niccolo MachiavelliIt is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
Niccolo MachiavelliThe vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.
Niccolo MachiavelliA prince who is not himself wise cannot be wisely advised. . . . Good advice depends on the shrewdness of the prince who seeks it, and not the shrewdness of the prince on good advice.
Niccolo Machiavelli