Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them.
Niccolo MachiavelliThe new ruler must determine all the injuries that he will need to inflict. He must inflict them once and for all.
Niccolo MachiavelliStill, a prince should make himself feared in such a way that if he does not gain love, he at any rate avoids hatred; for fear and the absence of hatred may well go together, and will be always attained by one who abstains from interfering with the property of his citizens and subjects or with their women.
Niccolo MachiavelliThe vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.
Niccolo MachiavelliIn the same manner, having been reduced by disorder, and sunk to their utmost state of depression, unable to descend lower, they, of necessity, reascend; and thus from good they gradually decline to evil, and from evil again return to good. The reason is, that valor produces peace; peace, repose; repose, disorder; disorder, ruin; so from disorder order springs; from order virtue, and from this, glory and good fortune.
Niccolo Machiavelli