Men are more ready to offend one who desires to be beloved than one who wishes to be feared.
Niccolo Machiavelliit is much safer to be feared than loved because ...love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails.
Niccolo MachiavelliBy the delusions of seeming good the people are often misled to desire their own ruin; and they are frequently influenced by great hopes and brave promises.
Niccolo Machiavelli