I hold it to be of great prudence for men to abstain from threats and insulting words towards any one, for neither the one nor the other in any way diminishes the strength of the enemy; but the one makes him more cautious, and the other increases his hatred of you, and makes him more persevering in his efforts to injure you
Niccolo MachiavelliSo far as he is able, a prince should stick to the path of good but, if the necessity arises, he should know how to follow evil.
Niccolo MachiavelliFrom this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolo MachiavelliYou must never believe that the enemy does not know how to conduct his own affairs. Indeed, if you want to be deceived less and want to bear less danger, the more the enemy is weak or the less the enemy is cautious, so much more must you esteem him.
Niccolo Machiavelli