For the great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are.
Niccolo MachiavelliPrudence therefore consists in knowing how to distinguish degrees of disadvantage.
Niccolo MachiavelliMy view is that it is desirable to be both loved and feared; but it is difficult to achieve both and, if one of them has to be lacking, it is much safer to be feared than loved.
Niccolo MachiavelliA wise prince will seek means by which his subjects will always and in every possible condition of things have need of his government, and then they will always be faithful to him.
Niccolo MachiavelliOne can make this generalization about men: they are ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well, they are yours. They would shed their blood for you, risk their property, their lives, their children, so long, as I said above, as danger is remote; but when you are in danger they turn against you.
Niccolo Machiavelli