It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
Niccolo MachiavelliThere is nothing as likely to succeed as what the enemy believes you cannot attempt.
Niccolo MachiavelliIn our own days we have seen no princes accomplish great results save those who have been accounted miserly.
Niccolo MachiavelliAnd truly it is a very natural and ordinary thing to desire to acquire, and always, when men do it who can, they will be praised or not blamed; but when they cannot, and wish to do it anyway, here lies the error and the blame.
Niccolo Machiavelli