And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
Niccolo MachiavelliTherefore the best fortress is to be found in the love of the people, for although you may have fortresses they will not save you if you are hated by the people.
Niccolo MachiavelliAnd when neither their property nor honour is touched, the majority of men live content, and he has only to contend with the ambition of a few, whom he can curb with ease in many ways.
Niccolo Machiavelli...people are by nature fickle, and it is easy to persuade them of something, but difficult to keep them persuaded.
Niccolo MachiavelliFor he who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new.
Niccolo MachiavelliBecause there are three classes of intellects: one which comprehends by itself; another which appreciates what others comprehend; and a third which neither comprehends by itself nor by the showing of others; the first is the most excellent, the second is good, the third is useless.
Niccolo Machiavelli