Besides what has been said, people are fickle by nature; and it is a simple to convince them of something but difficult to hold them in that conviction; and, therefore, affairs should be managed in such a way that when they no longer believe, they can be made to believe by force.
Niccolo MachiavelliThe forces of adversaries are more diminished by the loss of those who flee than of those who are killed.
Niccolo MachiavelliIt is necessary that the prince should know how to color his nature well, and how to be a hypocrite and dissembler. For men are so simple, and yield so much to immediate necessity, that the deceiver will never lack dupes.
Niccolo MachiavelliI say that every prince must desire to be considered merciful and not cruel. He must, however, take care not to misuse this mercifulness.
Niccolo MachiavelliFrom this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Niccolo Machiavelli