The reason we form networks is because the benefits of a connected life outweigh the costs. It's to our advantage as individuals and a species to assemble ourselves in this fashion.
Nicholas A. ChristakisWe will create life from inanimate compounds, and we will find life in space. But the life that should more immediately interest us lies between these extremes, in the middle range we all inhabit between our genes and our stars.
Nicholas A. ChristakisPeople have just assumed that... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.
Nicholas A. ChristakisSocial networks are these intricate things of beauty, and they're so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve.
Nicholas A. Christakis