The reason we form networks is because the benefits of a connected life outweigh the costs. It's to our advantage as individuals and a species to assemble ourselves in this fashion.
Nicholas A. ChristakisIt used to be thought that our genes were historically immutable and that it was not possible to imagine a conversation between culture and genetics.
Nicholas A. ChristakisWe discovered that if your friend's friend's friend gained weight, you gained weight. We discovered that if your friend's friend's friend stopped smoking, you stopped smoking. And we discovered that if your friend's friend's friend became happy, you became happy.
Nicholas A. ChristakisPeople have just assumed that... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.
Nicholas A. Christakis