I think that once people understand the great risks that climate change poses, they will naturally want to choose products and services that cause little or no emissions of greenhouse gases, which means 'low-carbon consumption.' This will apply across the board, including electricity, heating, transport and food.
Nicholas SternFailing to curb the impact of climate change could damage the global economy on the scale of the Great Depression or the world wars by spawning environmental devastation that could cost 5 to 20 percent of the world's annual gross domestic product.
Nicholas SternThe greenhouse effect is something you can observe experimentally - and most people have observed the greenhouse effect themselves, in greenhouses. Yes?
Nicholas Stern