I think people try to jam a lot of artificial plot devices into a lot of romantic comedies, and they don't treat it with the respect I believe it deserves.

I mean I certainly like when I'm like talking to people I'm like what did you think, what did you think, what did you think? You know that's always in the back of my head.

I think people try to jam a lot of artificial plot devices into a lot of romantic comedies, and they don't treat it with the respect I believe it deserves.

I like digital because you can shoot for longer.

I remember like that scene with Pharrell where they're at the music video shoot, we have this on camera actually, Pharrell's confused because we weren't doing the script. We were doing all this improv and then Diddy says to him... Pharrell's like I don't understand what's going on and Diddy goes, "We do a lot of improv". (laughter) I remember being we just made him into a comedy nerd. We somehow turned Sean Combs into a comedy nerd, so.

I mean we certainly always shoot a lot of extra material, but our goal was to make kind of like a big kind of rock-and-roll road trip comedy that has heart and that has hopefully you feel bad for Russell and you feel bad for Aldeus and also I wanted to surprise people with some of the turns in the movie and I think when I watched it with audiences they certainly...the reactions made me think that we did and so all that I'm just very excited about it.

And writing comedy and it really taught me how to kind of like craft jokes, it sounds like weird but really focus on crafting jokes and trying to make the writing really sharp. At the same time I did improv comedy in college, and that helped with understanding the performance aspect of comedy, you know, because it's different when you improv something vs. when you write it and they're both kind of part of my process now.