There is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
Nick D'AloisioI thought of the idea of Summly in March or April 2011. I was 15 years old and I was revising for some kind of history exam. The problem was I was trying to find information that was useful to me. When you type into Google an esoteric term, you get quite a lot of stuff that's not relevant.
Nick D'AloisioIām a bit of a design enthusiast, and like spending time with my girlfriend and mates.
Nick D'AloisioI put together an iPhone app called TrimIt and released that in July 2011. About a month later, the private fund of the Hong Kong billionaire Li-Kashing cold emailed me and expressed an interest to invest, but they didn't realize I was 15. They thought it was a U.K. company with a team.
Nick D'AloisioThe App Store has democratized the creation of content. As a 12-year-old kid, I was able to put my application on the store. No one knows whos behind the screen so you cant tell Im a 12-year-old.
Nick D'Aloisio