First ask why, and decide whether something is worth doing. Only after that should you set about doing it as well as you can.

Every human emits unconscious vocal undertones that determine who the leader is in the room.

The key is to become aware of how you are signaling your presence in meetings, conversations, speeches - everywhere you show up. Then you can take charge of them.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

You can strengthen your leadership voice by finding what I call its Maximum Resonance Point and learning to pitch your voice there. That gives you the strongest voice and thus the one that people are most likely to want to follow.

We have a Marlboro Man Theory of leadership and change, especially in America, but in fact anything great that's accomplished is accomplished by many hands.