Use your unconscious mind to read other people's intents, emotions, and desires.

CEOs will struggle to keep themselves and their companies current, relevant, and ahead of the curve.

Gestures come first! Before we're consciously aware of our thoughts, we start to gesture. Pay attention to your gestures, and others', and you can become a more powerful communicator.

The conscious mind is easily overwhelmed. The unconscious mind is vast and far more powerful, but by definition we're not aware of it.

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

We are communal beings who love to get together in groups and share emotions - like sporting events, rock concerts and political rallies. We crave tribal membership.