Use your unconscious mind to read other people's intents, emotions, and desires.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.

The questionnaire is a simple first step toward becoming more self-aware.

Leaders can only lead willing, preferably zealous followers so don't get too far out in front of your team.

Emotions are charismatic. Focused emotions are very charismatic. To lead people with charisma, you need to take charge of and focus your emotions.

Our conscious minds are rapidly overwhelmed with the few tasks that they attempt to manage. That's why our unconscious minds have evolved to handle so much of our thinking.

Being embarrassed means that you're human, and we like you better for it