Use your unconscious mind to read other people's intents, emotions, and desires.

People often think of the unconscious mind as "the gut" or perhaps the Freudian "sink" of repressed sexual desires. It's neither one of those things. It's the repository of memory, and it's the seat of decision making.

You have to begin by posing questions to your unconscious mind, and then listening very carefully for the answers. If you pose the right kinds of questions, and listen well, you can begin to tap into the power of your unconscious mind.

The key is to become aware of how you are signaling your presence in meetings, conversations, speeches - everywhere you show up. Then you can take charge of them.

The whole reason to study (and learn to control) body language is to have that support (rather than undercut) your message.

Our conscious minds are rapidly overwhelmed with the few tasks that they attempt to manage. That's why our unconscious minds have evolved to handle so much of our thinking.

Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say.