Uniqlo as a company has always developed new fabrics and is always trying to be innovative. The design is simple, so the fabric is important.

There are so many young designers who need stock, who need my push. With the commerce, the one thing I knew is that I wanted to have things that were affordable. I was always one of those customers that would go to an amazing store and be like, "Um, what's the least expensive thing?"

I'm just inspired by different people, friends around me.

I'm not a designer, I'm a creator. To me, it's always been about collaboration, I've never studied styling or fashion. As far as I'm concerned, it boils down to common sense: have fun, more importantly have fun with your friends and keep a global view on what you're doing.

Let me just put it that way: I work really hard and play really hard too.

I think when you start talking about money, it stops the whole creative process for me.

My uniform is usually just comfortable clothing. Being a stylist, you spend most of the day at photo shoots covered in safety pins.