Uniqlo as a company has always developed new fabrics and is always trying to be innovative. The design is simple, so the fabric is important.

I'm not a designer, I'm a creator. To me, it's always been about collaboration, I've never studied styling or fashion. As far as I'm concerned, it boils down to common sense: have fun, more importantly have fun with your friends and keep a global view on what you're doing.

I'm not a designer, I'm a creator.

Fashion is such an insider's club, but slowly, the playing field is evening out. Through social media, everyone can have a front-row seat.

The dark side of social media is that, within seconds, anything can be blown out of proportion and taken out of context. And it's very difficult not to get swept up in it all.

My uniform is usually just comfortable clothing. Being a stylist, you spend most of the day at photo shoots covered in safety pins.

I'm half-Japanese, so I collect toys, like a Yayoi Kusama stuffed pumpkin.