I think what we're talking about is a sense of fashion as laboratory work. I mean, we are not scientific, of course, but we are looking for ideas all the time.

That's what I think when people do their "best stuff" collection. When you start to think, "Oh, I will just present my 10 years of work," that's not a good sign.

I put pressure on myself to propose something new - I think it's the minimum that you can do as a fashion designer.

Never forget that what becomes timeless was once truly new.

I love this idea of being able to touch people with something quite familiar, something quite emotional, and at the same time, have the feeling that this is a new way of doing it, a fresh way of showing things. I like radical people. At the same time, I'm fascinated by popularity, people who were able to have huge success and also keep their consistency.

People usually forget that fashion designers are not artists, but there is an artistic side that is very strong in my point of view. At the same time, you have to be so organized and so serious. There are two aspects that are quite big contradictions, strangely, in what I'm doing.

Fashion, in a way, has become like pop culture today. With all of the communications and the Internet and the designers doing lines with big brands, it's more popular than it's ever been, but everything is all mixed together. It's become like television or music.