Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar.

Some people are very lucky, and have the story in their heads. I've never storyboarded anything. I like the idea of chance. What makes God laugh is people who make plans.

In life, we all learn from everyone.

In marketing, the familiar is everything.

I was very glad later when I was directing that I wasn't in the hands of a cinematographer and hoping that he would do it well. I would know what he was doing, and we could discuss how that scene would look.

What makes God laugh is people who make plans.

The rules are learnt in order to be broken, but if you don't know them, then something is missing.