How can creativity be bad? You can have, "I liked it" or "I didn't like it," but, in the end, it's an individual experience. How can you even begin to define that? I find that sometimes extremely arrogant and counter-productive.

The power of art is as powerful as weapons of mass destruction; it's just where war destroys, art inspires. But in order to inspire, you need to react to it. And, if it doesn't penetrate your mind, you can't react to it.

Everything we do is about the emotion of the characters. We believe the better the emotion, the better the movie.

I also believe on a practical level, if you're taking time away from people, besides entertaining them, I think it's important that there's something to react to.

Amazon, being a provider - not just on the playing field - is, of course, opening up a whole new set of possibilities. At the same time, Amazon also understands platforms. For them, theatrical is an extremely important event. I also believe it's the best way of seeing a movie.

I think that experiencing through art is a wonderful way to expand the horizon and everything around it.

There's incredible effect in being either loved or hated, but knowing that, either way, you have penetrated the mind and have altered it; that is a very pleasurable feeling.