We live in a society right now which is the last phase of the ecosystem in terms of the old entertainment value, or the old entertainment construction, which is we've gone down to this instant gratification, instant numbers, instant understanding, instant. But it's like the exact - it has perfected itself to the instant click, when, in a way, creativity originates as a much more complex beast. So we now have to reinvent a new canvas where we can indulge in it. And that's where the digital revolution creates a whole new ecosystem of entertainment.

I always think once you have the lead protagonist, you cast around that character.

I think that Danish people may be thought off as the happiest people, but honestly...I love America.

The first person I ever described the film [The Neon Demon] to was Christina Hendricks [who has a cameo in the movie]. We were having dinner in LA and she asked me what I wanted to do next and I said, "I want to do a horror movie." And she goes, "What's it going to be about?" And I said, "A lot of blood and high heels."

I like the early comic book characters more than the new ones.

I don't do drugs, and so music very much gets me going. When I do something, I think, "If it was a piece of music, what would it be?"

Everything we do is about the emotion of the characters. We believe the better the emotion, the better the movie.