Creativity is very self-indulgent.

The casting of any film is around 60% of the film, but it's also about the right casting insight. It's a bit like a house of cards, everyone has to match up in a certain way so the whole structure is grounded. So that's essential, and yes, it's about finding the right people and the right constellation around the lead character.

I mean, what do you think creativity is? Nothing but self-indulgence. And the more self-indulgent it is, the more interesting it becomes. So I think that part of creativity is also falling in love with your own narcissism: accepting it, using it as an asset.

Like all art forms, film is a media as powerful as weapons of mass destruction; the only difference is that war destroys and film inspires.

I think the idea of individualism has become more dominating in our society. You can even see it by our political system: how people vote, the job situation, the sociological evolution that's happening, what's happening in the Middle East and so forth.

That's half of what we do our daily lives - we react to our surroundings. Of course, we have to make it entertaining, and we are entertainers.

My initial idea was I wanted to make it a horror film, very much. At times I do enter that world.