The first person I ever described the film [The Neon Demon] to was Christina Hendricks [who has a cameo in the movie]. We were having dinner in LA and she asked me what I wanted to do next and I said, "I want to do a horror movie." And she goes, "What's it going to be about?" And I said, "A lot of blood and high heels."

We live in a society right now which is the last phase of the ecosystem in terms of the old entertainment value, or the old entertainment construction, which is we've gone down to this instant gratification, instant numbers, instant understanding, instant. But it's like the exact - it has perfected itself to the instant click, when, in a way, creativity originates as a much more complex beast. So we now have to reinvent a new canvas where we can indulge in it. And that's where the digital revolution creates a whole new ecosystem of entertainment.

I love fear, and fear breeds creativity. It forces you to react instinctively, which is the essence of movement. Movement is a creativity - a sense of an emotional movement. And the more instinctual you can make that, the more pleasurable it is. It's like an infant drawing. You're completely uninhibited because creativity is a wonderful expression. Good or bad, who cares? That's part of the past. The act of creativity is what's interesting.

I had met Keanu [Reeves]a few times so it was a great way to reach out to him with an actual job offer. He very kindly agreed to be part of it and it was an amazing experience.

I think the idea of individualism has become more dominating in our society. You can even see it by our political system: how people vote, the job situation, the sociological evolution that's happening, what's happening in the Middle East and so forth.

I woke up one day and I realized I wasn't born beautiful, but my wife was, so I decided to make a horror film about it: what it would be like to be born beautiful.

The problem with cinema nowadays is that it's a math problem. People can read a film mathematically; they know when this comes or that comes; in about 30 minutes, it's going to be over and have an ending. So film has become a mathematical solution. And that is boring, because art is not mathematical.