It's not enough to create value, you have to interpret the value for your prospects and customers so that they can feel the value emotionally and empirically.
Nido R QubeinA decision is made with the brain. A commitment is made with the heart. Therefore, a commitment is much deeper and more binding than a decision
Nido R QubeinMake a strong and permanent commitment to invest your talents only in pursuits that deserve your best efforts.
Nido R Qubein