If you want to be an entrepreneur, it's not a job, it's a lifestyle.

Video is moving online in a big way. It's proven to be a challenging market for some companies that start out as a pure Internet company such as Joost.

Look for when the environment is changing - the big shift now is mobile Internet. It's really happening big-time. The way you interact with services on a smart phone compared to the Web is quite different, so there's a huge opportunity.

When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.

And the VCR did the same thing: the movie industry thought nobody would ever watch movies any more.

International markets are much bigger than the U.S. In Sweden we have 9 million inhabitants, and if you're successful in Sweden, you're not successful - it's such a small market.

If you want to be an entrepreneur, it's not a job, it's a lifestyle.