I love the Hunger Games books. Certainly, the fans are there. They're grown enormously since the beginning. When I first brought the books to Lionsgate, they had sold about 150,000 copies, which is a very good result for a YA book. And to their credit, Lionsgate was very excited and committed to the movie, from the beginning.
Nina JacobsonI can't imagine Hunger Games, even with its very popular books, being nearly a success that it's been without Jen Lawrence being the perfect person to play that role - a very modern celebrity, a very down-to-earth, accessible, celebrity.
Nina JacobsonOnly audiences decide what's a franchise. Only audiences decide what's a hit. I have always been mindful of not wanting to be the Miami Heat of movies.
Nina JacobsonWomen are making strides in many areas and women have mentored and supported me along the way. I think that women are underrepresented behind the camera as directors.
Nina JacobsonThe most powerful decision-making part of the audience is women. Boys have a lot of impact on the industry, but it's often women who impact what stories get made.
Nina Jacobson