I was an executive before I was a producer, and I've seen franchise fever grow, over the course of my career. The one thing that people always forget is that it's only a franchise if audiences really want to see more of it. It's up to them. It's really not up to us.
Nina JacobsonWhen you read a book [The Hunger Games], you create that tonal bandwidth. You set a tone for yourself, as you're reading it, in which everything exists within the world of your imagination. In the book, it's great when she can push a button and food comes up, as per your order.
Nina JacobsonAs a producer, you can't break up w/your own project. It's like sleeping with someone that you don't like... Forever.
Nina JacobsonNobody roots for people who presume success. You have to earn success, and success is earned by making a movie that audiences like and want to see more of.
Nina Jacobson