[On The Hunger Games success]: "It hit on the zeitgeist of the disparity b/w the haves and have nots.

The hiring of Phil Messina, the production designer, was a big decision. He's so gifted, and his ideas were always so smart and rooted in American history and architecture. Nothing feels like it's not us, or couldn't be us, and I think that's very important.

There is a young fella who works for me, named Brian Unkeless, who's very smart. We're a very small company that has been Brian and me and two assistants, although we're growing a little bit now. He read the [The Hunger Games] book and loved it, and told me I should read it. He had been a fan of the Gregor books. So, I read it and couldn't put it down and couldn't stop thinking about it. I really became obsessed with the thought of producing it, and was completely bothered by the idea that anybody but me could produce it.

In the evolution of the [The Hunger Games] movie, Gary [Ross] and I talked a lot about tonal bandwidth and making sure that the look and feel and style and choices of the movie stayed within a certain consistent bandwidth.

The most powerful decision-making part of the audience is women. Boys have a lot of impact on the industry, but it's often women who impact what stories get made.

I've always tried to really focus on The Hunger Games movie, knowing that, yes, these are amazing books and I would feel like a failure, if I didn't get all three of them made.

We didn't want to dilute or soften the material because that would really be irresponsible, in its own way. The [Hunger Games] books are very intense and very demanding of the reader, and the movie should be that too.