The most powerful decision-making part of the audience is women. Boys have a lot of impact on the industry, but it's often women who impact what stories get made.
Nina JacobsonOnly audiences decide what's a franchise. Only audiences decide what's a hit. I have always been mindful of not wanting to be the Miami Heat of movies.
Nina Jacobson[On The Hunger Games success]: "It hit on the zeitgeist of the disparity b/w the haves and have nots.
Nina Jacobson