I wouldn't say that the efforts of academics to critique the media's messages are "half-hearted." As far as I am aware, the efforts scarcely exist: very few even pay attention to the question.
Noam ChomskyDestruction of the environment is not only rational; it's exactly what you're taught to do in college.
Noam ChomskyIn fact, for the majority of the population, wages and incomes have stagnated and conditions have gotten worse. So they are asking, "what did I do wrong?" And the answer that the talk show host is giving them is convincing, in it's internal logic. It's saying, "what's wrong is the rich liberals own everything, run everything, they don't care about you; therefore, distrust them" and so on.
Noam Chomsky