Just media alone is not enough. You have to have organization.

Propaganda is to a democracy what the bludgeon is to a totalitarian state...

This is real. This is the real mad man theory. We have to be irrational and vindictive, so people don't know what we're up to. This is not [Donald] Trump and [Steve] Bannon, it's from the [Bill] Clinton era.

It's like these people are programmed by Karl Rove. What he wants is to have liberal critics ridicule Bush because he says 'nucular' and 'misunderestimate' and talks with a probably fake Texas accent and so on, because then can come back with the big propaganda apparatus saying, 'See, those elite liberals who run the world and are sitting around drinking French wine and eating quiche don't understand us ordinary guys'; regular guys like the guy working on the assembly line and George Bush, who is going back to his ranch to cut brush.

The big change, the really radical change in communication, was in the late 19th century. The shift from sailing ships to telegraph is astronomical. Everything since then has been small increments, including the internet. So you don't have to wait for a letter to get to England in six weeks, you have almost instant communication. That was an enormous shift.

You don't have any other society where the educated classes are so effectively indoctrinated and controlled by a subtle propaganda system - a private system including media, intellectual opinion forming magazines and the participation of the most highly educated sections of the population. Such people ought to be referred to as "Commissars - for that is what their essential function is - to set up and maintain a system of doctrines and beliefs which will undermine independent thought and prevent a proper understanding and analysis of national and global institutions, issues, and policies".

As the capacity to coerce declines, it is natural to turn to control of opinion as the basis for authority and domination - a fundamental principle of government already emphasized by David Hume.