Desktop publishing was a big innovation that meant small groups or even poor societies could do their own publication without the capital investment in a major printing press. That's a big difference. Same is true of more advanced technologies - it can offer plenty of liberatory possibilities - can - but whether it does or not or whether it serves for coercion depends on socioeconomic decisions.
Noam ChomskyA captured pirate was brought before Alexander the Great. “How dare you molest the sea?” asked Alexander. “How dare you molest the whole world?” the pirate replied, and continued: “Because I do it with a little ship only, I am called a thief; you, doing it with a great navy, are called an emperor.
Noam ChomskyThat's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.
Noam Chomsky