People hate to and will not read instructions.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

The true entrepreneur is a doer

Atari always was a technology-driven company, and we were very keen on keeping the technological edge on everything. There's a whole bunch of things that we innovated. We made the first computer that did stamps or sprites, we did screen-mapping for the very first time, and a lot of stuff like that. We had some of the most sophisticated sound-creating systems, and were instrumental in MIDI.

I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace.

I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing a bowling ball or swinging a golf club. Those are the kinds of games I really like.

A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.