People hate to and will not read instructions.

I was actually the manager of the games department of an amusement park when I was at college, so I understood the coin-op side of the games business very well.

Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.'

In 1989, SimCity introduced an entirely new brand of game play.

In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.

Creativity in life is about saying yes to new ideas.

I had an awful lot of my soul invested in Atari culture.