I believe there are Steve Jobses all around us. Really, what is happening is that they're being edited out of importance.

The ultimate inspiration is the deadline.

I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.

In 1980, Atari was bringing in around two billion dollars in revenue and Chuck E. Cheese's some five hundred million. I still didn't feel too bad that I had turned down a one-third ownership of Apple - although I was beginning to think it might turn out to be a mistake.

The idea is to become a best-selling author first and then the rest of my books will be slam dunks.

I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.

Every company needs to have a skunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you're not willing to try things that are inherently risky, you're not going to make progress.