Israel is a very young country, a cultural melting pot, and unlike the structured life of the Orthodox Jews, I grew up in a non-religious part of society where people were totally open to new experiences on many levels. I learned that when things are missing, you invent them.
Noma BarThere is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
Noma BarEven when I illustrate multiple articles on the same person, the focus of the pieces are never the same, so I automatically get to reflect different ideas. But it doesn't mean that it's not a painful process. There are some really late nights.
Noma Bar