The White Horse video which was directed by Marco Ovando started off with a biker theme. Once Ava Sanjurjo came in as stylist along with Marco & I it really took it's own shape. It was all very improvised but wound up paying homage to NY and night life. People say it reminds them of a Guess ad which I love!
Nomi RuizI get to play with pop music and mix up the style. It's fun to play with party music and nice to get into the club. My big love is songwriting. I write the lyrics and the vocals, and I work with the producers.
Nomi RuizI grew up on rap and hip-hop and fell into dance music. Hip-hop died down, and I moved more into dance music, disco and house. It feels very natural. My rhythm growing up on hip-hop and R&B was cool, fresh, and I feel comfortable with it.
Nomi RuizNew York is very intense. Every time I go back to New York, I'm starting from scratch. You could have all these achievements - records, a tour - and then you get home and get back to the basics. It whips you into shape.
Nomi Ruiz