There was no real controversy with All In The Family. That came from the people on the business end.

Bud [Yorkin] was the kindest and dearest man, and one of the most talented directors there was.

Granted, the writers, directors, producers, and that community make a great deal of money. But they might be choosing to do a whole lot of other things for the living they make.

As a matter of fact, when people ask where my 'point of view' comes from, it was there in one of the first sketches we wrote for [Dean] Martin and [Jerry] Lewis.

Originally, with all the shows, we went looking for belly laughs.

The evidence seems clear that those business which actively serve their many constitutencies in creative, morally thoughtful ways also, over the long run, serve their shareholders best. Companies do, infact, do well by doing good.

I think the greater responsibility, in terms of morality, is where leadership begins.