Myths, as compared with folk tales, are usually in a special category of seriousness: they are believed to have "really happened,"or to have some exceptional significance in explaining certain features of life, such as ritual. Again, whereas folk tales simply interchange motifs and develop variants, myths show an odd tendency to stick together and build up bigger structures. We have creation myths, fall and flood myths, metamorphose and dying-god myths.

Advertising - a judicious mixture of flattery and threats.

The Bible is not interested in arguing, because if you state a thesis of belief you have already stated it's opposite; if you say, I believe in God, you have already suggested the possibility of not believing in him. [p.250]

I soon realized that a student of English literature who does not know the Bible does not understand a good deal of what is going on in what he reads: The most conscientous student will be continually misconstruing the implications, even the meaning.

We are being swallowed up by the popular culture of the United States, but then the Americans are being swallowed up by it too. It's just as much a threat to American culture as it is to ours.

Literature as a whole is not an aggregate of exhibits with red and blue ribbons attached to them, like a cat-show, but the range of articulate human imagination as it extends from the height of imaginative heaven to the depth of imaginative hell.

To bring anything really to life in literature we can't be lifelike: we have to be literature-like