I try to keep a balance between conceptional or intellectual comprehension and emotional understanding.
NotoOne often thinks that using 2 different things like visual and sound lead to 2 different conclusions - to a different content - but in in my case it is all one.
NotoSome things can be perfectly expressed by sound alone and images would only be disturbing. Other times, sound would be possible, but visuals are much stronger and closer to what I want to express and then again, they sometimes overlap perfectly.
Noto