I feel that anyone can do farming. But people who are in it for the long haul have to have a little bit of tenacity. You have to do it because you love it, not because it's cool, because there will be moments when it's not cool.
Novella CarpenterEven if you live in New York City, you can have a little basil plant in your window, and that could be considered urban farming.
Novella CarpenterI don't think people are like, "I'm going to save the planet by planting my own herbs." But on environmental issues like climate change, there's a sense of hopelessness and despair. Maybe it's really a small gesture but if you can have a garden it may make you feel like you're helping in some way, or that you're making a connection. You can't change the world but you can change your backyard.
Novella CarpenterYou have to make people understand that things cost something. Otherwise it seems like they have no value. I can't just be giving away rabbits. No. It costs five bucks, so make it work for you.
Novella CarpenterAs cities get more dense, you have people saying, "Why would you have an urban farm when you could have affordable housing on that property instead?" So there's an argument against it. Another huge thing is there's a brain drain toward growing marijuana. You know, if someone has a green thumb in an urban area, especially in places like Washington or Oregon where it's now totally legal, why wouldn't you just grow pot?
Novella Carpenter