It's really sad to me that we even have to talk about diversity in the fashion world today. That I would love to change. Diversity should be normal.

You're taught that you need to please magazines, to please the fashion elite, and that if you do everything the right way, everyone is going to love you. But I decided not to follow some of the rules. My girls from the runway were not just models - they were soldiers. They helped me bring my ideas to life. I was talking about sexiness, about diversity, about different shapes of bodies. I was following my instincts and learning that it would not please the fashion elite. And I think this is the real luxury, to be free to express yourself. Freedom is luxury to me.

Sometimes I feel fashion is not open-minded enough. We need to push the old crowd to believe in what I believe, in the new generation. I remember when I started, my campaigns and and how I connected my love for music with fashion were a tiny bit controversial because they were like, 'How can you bring hip-hop or music into a luxury world?' or 'How you can be so connected to digital and use social media in luxury world?' Now it's changed, obviously, for the best, but I still think that we could push a bit more.

I like people who are powerful, confident, and fearless. Balmain is about an attitude. I think if Marilyn Monroe and Elizabeth Taylor were alive, they would definitely be part of the Balmain crew.

What makes me sad in fashion is that everyone is looking for trends. A trend is one thing. Timeless is another. In 20 years, I've seen so many trends. It makes me sad when people go for the trend versus quality or vision. Or when people wear something so basic just to make sure they're considered cool, like a white t-shirt.

I really respect the new generation, people who are maybe 12 or 13. I think it's really important to understand the future customer - their tastes and their dreams. What my generation is dreaming of is different from what my parents dreamt.

There are two women that I am really in love with that I wish I could have dressed: The first one is Marilyn Monroe, and the second is Whitney Houston. People always ask me who's going to be the next, and I never know, but I know I would love to have had Marilyn and Whitney wear Balmain.