What is funny is when you do a futuristic movie, you immediately get to be fashionable because you're creating something that doesn't exist.
Olivier TheyskensWhen I started at [Nina] Ricci, I did street wear for very cool, young girls but the price point was for the fourth floor of Bergdorf Goodman next to Carolina Herrera. My cool girls cannot afford it.
Olivier TheyskensEverything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.
Olivier TheyskensFor a long time I have been thinking about affordable fashion - you can be disappointed when not so many people can wear your stuff.
Olivier Theyskens