The reason I introduced sex - or erotic imagery - to Purple is not only because I don't want sex to be hidden but because also I consider it as an extension of fashion, the way the body expresses seduction and beauty. It's very artificial to put sex in a ghetto. Plus, sex sells.
Olivier ZahmFor me, the Internet is the opposite of memory; the Internet is amnesia, it's about today and tomorrow is another day. Printed issues are about recording time, leaving a trace and making it relevant.
Olivier ZahmThere are so many possibilities around what a magazine should be today. I still believe in the printed object because, for me, print is memory. This is my main message for this 25th anniversary issue.
Olivier ZahmPublishing magazines costs a lot of money and people don't read magazines anymore, they're all captivated by Instagram. I have to reinvent myself every season to keep the interest of the reader. Twenty-five years later, my mission is the same: Captivating the readers, not flattering the industry.
Olivier Zahm