The less people know about 'Paranormal Activity,' the more they enjoy it.

Usually I don't find gore or slasher films scary. What works for me is the slower build where you are tightening the noose around the situation until you are running out of options and then really have no idea what to do.

I've been having a lot of fun exploring different aspects of filmmaking, like writing and producing. There isn't a specific plan and I usually don't know what's going to be the next thing I do.

I think the traditional explanation is that demons just find someone, they pick on them and try to break down their spirit so they can... take control of their bodies. Why exactly? I don't know.

There is so much misinformation out there. If you give people even a little bit, it gets blown out of proportion then you have to go put out fires. So it's much easier to say, 'No comment.'

It's always about finding the right balance between answering some questions and raising new ones to keep your story going.

I don't know. I think that horror, in general, is fairly popular. It's definitely popular in film. There's just not a lot of good horror on TV, so whenever there is good horror on TV, people rush to it.