In many cases your imagination is much more effective than what can be shown. It primes you to know something is about to happen - the anticipation and anxiety is worse than what ends up happening.

Because of the way we let the actors improvise, it feels like you're watching people react rather than actors reading lines - so I think that's always going to be something I like.

The less people know about 'Paranormal Activity,' the more they enjoy it.

I think the tricky balance, the most important thing more than the horror is to have a compelling story, compelling drama, a show about great characters that you care about and you want to come back every week to see what they're up to.

I'm pretty content with what I have, but the one thing that I don't have is something like the iPod - but PC-based. I think that would be cool.

I don't know. I think that horror, in general, is fairly popular. It's definitely popular in film. There's just not a lot of good horror on TV, so whenever there is good horror on TV, people rush to it.

Not knowing the thing that’s chasing you is a lot scarier than seeing it right in front of you