I pay a lot of attention to box office because I understand it. TV ratings? I don't know how to interpret them, since I'm new to TV, so I'm just going to wait for somebody to tell me.
Oren PeliIn many cases your imagination is much more effective than what can be shown. It primes you to know something is about to happen - the anticipation and anxiety is worse than what ends up happening.
Oren PeliI think the tricky balance, the most important thing more than the horror is to have a compelling story, compelling drama, a show about great characters that you care about and you want to come back every week to see what they're up to.
Oren Peli